Business Summary
Presentation of the Sale of Dental Fortaleza to Potential Buyers
1. Introduction
Brand History:
- Founded 50 years ago, the brand has become a reference in the dental supply segment in northeastern Brazil.
- Nationally recognized at its peak as one of the main competitors in the market.
- Synonymous with quality, trust, and tradition.
Growth Opportunity:
- National expansion through marketplaces such as Mercado Livre, Shopee, and Amazon.
2. Business Details
Strengths of the Brand:
- Well-established reputation in the market.
- INPI registration, ensuring exclusivity and brand protection.
- Strong presence in the Northeast, with high recognition and added value.
- With an already established CNPJ and multiple licenses/CNAE, the company has easy access to most national manufacturers.
Assets Included in the Sale Proposal:
- Exclusive right to use the registered trademark.
- Website ?.com.br?, Social Media (Facebook, Instagram, X, and TikTok).
Historical Results:
- Gross revenue adjusted for inflation:
- Favorable scenario: R$ 4.4 to 7.3 million annually.
- Local scenario: R$ 2 to 2.6 million annually.
Growth Projections:
- Online expansion could generate revenue between R$ 6.6 and 14.7 million annually.
- Estimated operating margin of 15%, with potential for optimization.
3. National Expansion Strategy
Recommended Actions for the Buyer:
- Invest in digital channels (marketplaces and their own online store).
- Develop digital marketing strategies to attract customers from outside the Northeast.
- Expand the product portfolio aligned with the brand identity.
- Establish partnerships with distributors and logistics centers throughout Brazil.
Market Potential:
- Growing national market for the dental sector.
- Increase in the number of digital consumers: +20% annually since 2020.
4. Benefits for the Buyer
4.1. Brand with a Solid Reputation:
- Reduces time and cost to capture market share.
4.2. Opportunity for Rapid Expansion:
- Expand reach through investments in online channels.
4.3. Strategic Positioning:
- Leverage the historical value of the brand and its regional recognition.
5. Sale Proposal
Includes:
- Exclusive right to use and exploit the registered trademark.
Conditions:
- Sale price: $ 2,000,000.00
- Payment methods: To be agreed upon.
- We accept FIAT currency, Stable Coins, and Bitcoin.
- NO exchanges accepted for real estate, vehicles, or other businesses.
6. Motivation:
- Retirement
7. Contact for Negotiations
- If the interested party wishes to remain in the same building, the option can be negotiated as either rent or sale. For more information and further details about the proposal, please contact us.
Property Details
Other Business Details
Business Location:
The CNPJ is located in the city of Fortaleza, Ceará. However, it is ideal for the new management to transfer it to a city like São Paulo, allowing the company to operate from there and thus better serve the entire country.
Competition:
The company competes nationally with other businesses selling products to serve dentists.
Expansion Potential:
The company has significant growth potential to serve the entire country by expanding sales through its own website, as well as marketplaces like Shopee and Mercado Livre.
Business Operation Details
Miscellaneous Details