Business Summary

PROPOSAL OF LICENSEE BUSINESS FOR SALE
CEO Concept Store Penang

WHY we want to SELL ?
In view that our management has decided to focus on our role as the Licensor / Principal (CEO HQ) so that we can provide a better support to all CEO licensees to achieve better business profitability, therefore we are seeking for potential business partners to buy over and manage our CEO Concept Store at Penang under our CEO Licensee package in order to achieve a better business performance.

WHY you should BUY ?

10 SOLID REASONS WHY
You should consider buying our existing
C∙E∙O® Concept Store Licensee Business
Simply because of C∙E∙O® …

1. Business has PROVEN SALES & PROFITABILITY track records
2. Business has GOOD ROI (Return of Investment)
3. Represents TOP 11 INTERNATIONAL BRANDS
4. Products are HIGH QUALITY & VALUE-FOR-MONEY
5. Business has HUGE MARKET POTENTIAL
6. Business FUTURE is ABSOLUTELY BRIGHT
7. Business is supported with FULL TRAINING by CEO HQ
8. Business is guided by COMPREHENSIVE RETAIL MANAGEMENT SYSTEM
9. Business has WELL ESTABLISHED CUSTOMER DATABASE
10. Business is an UNIQUE & MEANINGFUL Business

C•E•O® PROFILE

1. BRANDING
C•E•O® is a registered trademark owned by CEO BodyCare Sdn Bhd since 2008. Instead of a fancy concept name expressing who we are, we have thought of a simple name that anybody who knows basic English can read and remember the name easily. The main message is to tell all customers that when they need Chiropractic, Ergonomic & Orthopedic (C∙E∙O) healthcare equipments or in short spinal & foot care products, they will think of C•E•O® !

If someone would ask “What is C•E•O® ?

We would say that “We are the Posture Improvement Equipment Specialist !”

2. NATURE OF BUSINESS
To establish an unique C•E•O® Concept Store consists branded and top quality Chiropractic, Ergonomic & Orthopedic healthcare equipments such as ergonomic workstation, ergonomic writing / reading / computer table, ergonomic chair, ergonomic school bags, ergonomic writing instruments, physiological footwear, orthotic insoles, health socks, etc.

In another word, we help our clients to SIT, WRITE, STAND & WALK COMFORTABLY in CORRECT POSTURE !

3. VISION & MISSION
To be a global leading brand of one-stop C•E•O® spinal & foot care equipment specialist centre by providing top quality and effective products through excellent customer consultation and services.

4. BRANDS & PRODUCTS
As at today, C•E•O® represents 11 international brands in Malaysia ! All these brands are well established across the world and they have proven sales record in overseas countries and now it is our turn in Malaysia. All products have gone through in-depth product research and development. Some of them are endorsed by relevant medical associations. Many customers have shared their testimonials that our products have indeed worked for them ! It is a great privilege for us to represent all these products that can improve people’s life ! In addition, we have obtained strong principal support in term of product quality assurance, marketing support, etc.

1. SKECHERS® fitness shoes, USA
2. GREENYARN® nano-technology health socks, USA
3. WAGNER® ergonomic chair, Germany
4. TOPSTAR® ergonomic chair, Germany
5. PEDAG® orthotic insoles, Germany
6. LEGO® kids’ ergonomic spinal protection school bag, Denmark
7. SPI® kids’ ergonomic spinal protection school bag, Hong Kong
8. YOROPEN® ergonomic pen & pencil, Taiwan
9. KINDER FUN® kids’ ergonomic workstation, Singapore
10. EURO® ergonomic chair & office workstation, Malaysia
11. BRISTOL® ergonomic chair, Malaysia

BRIEF INFORMATION
Established since : 7 March 2008

Shop Built-Out Area : 1,050 sqf (square feet)

PREMISES DETAILS
Combined 2 shoptlots into one, 1,050 square feet, located at ground floor of Midlands 1 Stop Centre near KFC, next to Georgetown City Hotel, and opposite of Adventist Hospital

BUSINESS HOURS :
Monday to Saturday from 11am to 8pm
Off on Sunday and Public Holiday

ANNUAL SALES REVENUE & GROSS PROFIT

*Based on audited account closing on 31 March of each year :

Year / Annual Sales MYR / Gross Profit MYR
2009 / 305,420 / 187,393
2010 / 535,534 / 151,286
2011 / 1,070,800 / 422,655
2012 / 829,774 / 249,821
2013 / 721,332 / 236,507

*All value is based on MYR (Malaysian Ringgit). The USD value is based on foreign currency exchange rate at 3.23 and it is only for easy reference.

A. Estimated Stocks Value as at 20 Jan 2014 : MYR 35,000

B. Renovation & Conceptual Design & Display Costs : MYR 70,000

Proposed Selling Price : MYR 99,999
*ALL-IN PRICE including A + B + first year licensee fee + legal fee.

Annual Licensee Fee : MYR 12,000 per annum

Closing Date : 28 February 2014

COMPETITION
As we are the only one combining spinal & foot care solution with top 11 international brands in Malaysia, so we have not seen any competition so far.

EXPANSION POTENTIAL
We can enhance our marketing strategies and promote more ergonomic products to our existing and new potential clients. We can also establish more CEO Concept Store in more main cities in Malaysia.

SUPPORT & TRAINING
CEO HQ provides full trainings in term of product knowledge, marketing & sales, retail management, etc. We also will provide all our customer database with information of names, address, telephone number, email address, etc to our CEO Licensee Buyer.

FINANCING
CEO HQ may consider providing 30% loan (which to be paid back by 12 monthly instalment) to the buyer based on the proposed selling price.

If you are interested to buy over our CEO Concept Store Penang licensee business, please feel free to contact us.

To prevent disclosing this business sale information to employees, we request you kindly DO NOT call the office or message via the company website. Message us using the BusinessForSale.com form below and we will contact you.

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